Wednesday, 25 November 2009

Theatre Ontario Announces Marketing Training Course

Theatre Ontario is pleased to announce that we will be holding a Weekend Theatre Intensive in May 2010 on the subject of marketing.  "Bums In Seats: How to make the most of a limited advertising budget" offers community theatre administrators the opportunity to immerse themselves in a focused training experience.

Times, they are a changing and how do we survive as resources—both human and financial—shrink?  Our instructor, Cheryl Ewing, will guide you through a review of what you are currently doing and help you adapt it to the new reality–a world where we are increasingly crunched for time, bombarded with messages and feeling isolated. Taking a look at recent advances in values-based marketing and relationship building, we will consider how we can encourage people to invest in their mental health and attend your theatre.

Over the course of the session you will gain an understanding of values-driven marketing, understand what branding means to your theatre and learn how to increase your resources, while you retain and grow your audience and do so with a limited budget. Participants will be asked to bring samples of what their theatre is currently using for marketing as well as stories of both their successes (and ideas that didn’t work so well) to share. Working together participants can expect to take home a fresh eye for marketing supported by new and practical ideas and tools.

This three-day workshop begins on the evening of Friday May 7 and finishes on the afternoon of Sunday May 9. Held at beautiful Geneva Park in Orillia, your $500 fee includes all instructor fees, course materials, accommodations and meals for the full weekend.

Cheryl Ewing has over twenty years experience in senior management in the arts. Having worked in the municipal, educational, for-profit and not-for-profit sectors Ms. Ewing brings a broad perspective to the work of artists and their impact on the community. She designed the innovative young audience programmes – eyeGO to the Arts and River Run Centre’s Linamar for the Performing Arts. She is the General Manager of ACE (Association of Cultural Executives), administers Open Ears Festival and a performing arts conference—Ontario Contact. Ms. Ewing is very proud to be the author of Raising the Curtain, a manual for young audience presenters based on her own experiences. She is an active volunteer within Waterloo Region serving on the boards of Dancetheatre David Earle and JM Drama/Registry Theatre as well as the Waterloo Region Prosperity Council Creative Forum Steering Committee. As the Project Manager for a province wide marketing research project, the Values & Benefits Study, Ms. Ewing is excited about the changes in marketing in today’s world.

To register, please contact Cornelia Persich, Education Coordinator at Theatre Ontario, at 416.408.4556 x.10 or

We will also be offering this course in Fall / Winter 2010 in Toronto.

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