Wednesday, 21 March 2012

Theatre Ontario Announces New Marketing Workshop

How do you use your existing audience to help you find a new audience?

What do people expect from their night at the theatre?

How can you help them to meet their expectations?

Theatre Ontario is pleased to announce that Cheryl Ewing will help answer these questions and more at our “Smart Marketing” workshop, being held on Saturday, June 16 in Toronto.

By guiding you through a review of what you are currently doing, Cheryl will help you adapt your marketing to the new reality—a world where we are increasingly crunched for time, bombarded with messages and feeling isolated.  We will take a look at recent advances in values-based marketing and relationship building, and we will explore how we can encourage people, using the most cost-effective methods, to invest in their mental health by attending your theatre.

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