Thursday, 4 September 2014

A New Look, A New Energy For a New Future

by Bruce Pitkin, Executive Director

The beginning of September marks a time of change: the end of summer, the start of a new school year, and the launch of new seasons for many theatres.

It's a time of change for us at Theatre Ontario: we are excited to be launching our new website, logo, and brand identity.

Theatre Ontario’s New Brand Identity

Theatre is our most visceral form of storytelling, a living and breathing collaborative art form.  Theatre Ontario is committed to ensuring that theatre stays strong, vibrant and sustainable in our province, an ideal for Ontarians today and in the future.
As Ontario’s champion for theatre, we advocate for growth, cultivate theatre resources, provide educational opportunities, foster collaboration within the theatre community, and build innovation into everything we do.
Theatre in Ontario needs a unified and compelling voice to grow, to keep telling our stories.  We are Theatre Ontario, and we are staging our collective future.
And this new look is evident not only in our logo and colours, but in our new website, as well. Simplified, cool to look at, easy to navigate, yet still containing all our incredible programs and resources. Take a look at it, from your smartphone, tablet or laptop, and let us know what you think.

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